The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Plan purchasing of media
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Confirm requirements of advertising brief Completed |
Evidence:
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Establish causal relationship between marketing communications and media objectives Completed |
Evidence:
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Determine how creative strategy and execution will impact proposed media strategy Completed |
Evidence:
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Identify how consumer insights relate to media consumption Completed |
Evidence:
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Compare and contrast scheduling alternatives Completed |
Evidence:
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Buy media
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Investigate and evaluate media market conditions Completed |
Evidence:
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Conduct negotiations between suppliers for advertisement/commercial placements/spots Completed |
Evidence:
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Obtain performance guarantees from media suppliers Completed |
Evidence:
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Leverage placement value Completed |
Evidence:
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Review proposed media plan against advertising objectives, schedules and budgets Completed |
Evidence:
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Evaluate media performance
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Investigate pre and postmedia performance/ratings and make any necessary changes to the media plan as required Completed |
Evidence:
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Evaluate media costing data to determine effectiveness in relation to return on investment Completed |
Evidence:
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Compare actual media performance against media plan objectives Completed |
Evidence:
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Compare direct and indirect response rates Completed |
Evidence:
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Determine problems/opportunities in the planning and buying process from differences between planned and actual accomplishments Completed |
Evidence:
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Modify existing media strategies, or investigate alternatives based on media performance data Completed |
Evidence:
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